Week 9 Reading Reflection

Chapter 10: Marketing Challenges for Entrepreneurial Ventures

1) The most interesting part that I read was about online retail spending. It is estimated to be $248.7 billion by 2014; the book was written before that year.

2) One part of the book that was confusing was incorporated with the 4p's of marketing. The author mentions: From Product... to Cocreated, From Promotion... to Communities, etc. How one leads to the other is what I do not understand.

3) One question I have for the author is: Which primary data technique would you personally pick as most efficient? I ask this because I want to know the author's insight. I also would ask the author: Which of the primary data techniques would be your last choice? I ask this because I would like to know which technique to avoid if possible.

4) I disagree with the author when talking about the statement that many entrepreneurs know very little about their market. Did the author conduct months of research and ask thousands of entrepreneurs? I doubt it. Until the author can provide sufficient evidence, I disagree with the statement.