Week 11 Reading Reflection

Week 11 Reading Reflection: You Need an Innovation Strategy

1) The part that stood out to me the most was the supply-push approach. Instead of solving a current market's problem, a person develops a product and by doing so, creates a brand new target audience. It stood out because in this class we did the opposite.

2) The most confusing thing I read was about radical innovation. I am still unclear on how this method is done. I have an unclear concept that it is within the same field but a different approach. I'm not sure.

3) Is there an extremely successful company that, despite the odds, uses only routine innovation? I want to know this because I am interested in if there is a company that can stick to routine innovations and succeed.

In your opinion, which approach is the most successful, relatively speaking (percentage of successes per their own category)? I want to know which approach to use more often.

4) I disagree with the author about architectural innovation. I do not believe that it is the hardest type. The idea is easy to come by because it is based on a simpler idea. The application process is as hard as radical innovation would be.